Spyros Lavranos is a strategist and author exploring decision-making, organisational systems and business growth. His writing examines how leaders think, how organisations adapt and how better decisions shape long-term success.
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The new growth equation for brands Opening At a time when our region is living with uncertainty, tension and constant emotional pressure, any conversation about growth, brands and marketing needs to begin with awareness. 2026 does not feel like just another year of new tools. It feels like a year
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Opening In today’s fast-changing business environment, marketing conversations are often dominated by tactics, channels and short-term performance metrics. But the real challenge remains the same as it has always been: how brands grow. For brands operating in Cyprus, the answer lies not only in short-term activation but in the